Qhue at TFWA Cannes 2025: Stepping Into the Global Arena
Qhue at TFWA Cannes 2025: Stepping Into the Global Fragrance Arena
This year, we’re beyond excited to announce that Qhue will be participating in TFWA Cannes 2025 — the world’s premier exhibition for duty-free and travel-retail brands. This marks a significant moment for us as an indie fragrance house, taking our place alongside the most prestigious names in the business on a global stage.
👉 Visit us at Marine Village, Aisle R, Booth 7
What Is TFWA?
TFWA stands for Tax Free World Association. Each year, the TFWA Cannes exhibition brings together travel-retail operators, airlines, airport retailers, luxury brands, fragrance houses, and industry professionals from around the globe. The mission is simple: connect supply with distribution in duty free, spotlight innovations, and create relationships that drive travel-retail commerce. Learn more on their official site: TFWA.
For fragrance brands, exhibiting at TFWA opens doors to a crucial sector — duty-free retail — where travelers seek high-end and exclusive scents. It’s a unique environment where brand visibility, bulk orders, and global exposure converge.
Why Qhue at TFWA Matters
1. Validation Among Luxury & Global Players
To be on the same floor as major fragrance houses is a signal: Qhue is recognized as a serious, high-quality brand. It affirms that our creative voice deserves space in travel retail.
2. Access to New Channels
Travel-retail distribution is distinct from regular retail — with its own buyers, packaging requirements, and audience of international travelers. TFWA gives us access to those buyers in a centralized, curated environment.
3. Brand Exposure & Global Footprint
Attending TFWA puts Qhue in front of key media, influencers, international retailers, and airport concession teams. It’s not just about sales at the show — it’s about building global awareness and positioning.
4. Trend Insights & Partnerships
Walking the show floor lets us see emerging trends, new packaging innovations, scent direction, and consumer habits in travel. It’s a learning ground and a collaboration incubator.
What We’re Bringing to Cannes
At TFWA Cannes 2025, Qhue will showcase:
Signature collections — including Provenance, Nu Oud, Fleur Essence, and more.
Exclusive travel retail versions — tailored formulations or limited-edition packaging designed for airports and duty-free shelves.
Branded storytelling assets — visual displays, scent trials, press kits, and narrative collateral, all reflecting Qhue’s identity at the intersection of art and lifestyle.
We’ll be ready to meet fragrance buyers, airport retailers, and luxury concessions with curated merchandising plans, pricing strategies, and full marketing support.
How to Find Qhue at TFWA
If you’re attending TFWA Cannes 2025, make sure to add Qhue to your must-see list:
📍 Marine Village, Aisle R, Booth 7
🔎 Search for “PCA” in the exhibitor directory
✨ Explore the perfume & beauty section for niche and indie fragrance exhibitors
Final Thoughts
Participation in TFWA Cannes 2025 is more than just a trade show for Qhue — it’s a strategic leap. It represents our ambition to be among global fragrance voices, to bring indie artistry to travel retail, and to humanize luxury perfumery.
We’re excited to welcome you at Marine Village, Aisle R, Booth 7. Come discover the Qhue universe in Cannes — where fragrance, identity, and culture meet.
🌍 See you at TFWA.